Panetteria Pasella is a family-run business created in 1965 by Gian Gaspare and Maria Assunta, who dedicated themselves to the production of artisan bread and pastries respectively. Over the years, they were joined by their two daughters, Roberta and Tiziana, who decided to continue the family business by following the traditional methods, but also adding imagination and innovation to the confectionery production. The company's mission is to make the family's passionately-prepared sweets, which stand out for the quality and authenticity of their ingredients, known outside the region.