The company, which was founded in 1994, takes great care of criteria and details related to ethics and the environment, enhancing the potential of our territory. Some call me the skin expert, some call me the cream lady, but my name is Rosella. "Rosella" as the Latin name for the rose hip, a key element in the product line from which it takes its name. As an orthodermist and dermoesthetist, mine is a story of heart, strength and passion for my work and people's well-being but first and foremost it is a story of love: love for my clients, love for my land, love of a mother for a daughter allergic to all parabens. Love that everything can.